We want to inspire women to travel, to go beyond societal norms and discover their true selves. We also want to support female host communities in creating economic opportunities resulting in a stable income, independence and self confidence. This reciprocity is what we jump out of bed for.

FEMININE

We embrace our femininity. We are confident, ambitious, creative, and empathetic. We care about ourselves and the world around us. We enjoy interacting but depth is essential to us, as is openness and honesty. We are also incredibly ambitious, and when it comes to creative plans, sometimes quite impulsive. We rely on our intuition, live with passion but we know how to still manage our emotions.

INSPIRING

From time to time, we hear that we inspire others with our creativity and the choices we make. This touches us deeply. We inspire by showing that we are not afraid to be ourselves. We intrigue others with our authenticity, our courage, and our independence. Our curiosity and wanderlust. Our hunger for new insights and experiences. Or by our strong believe that we are more than just a pretty picture.

AUTHENTIC

For us this means saying what we mean, meaning what we say and sticking to our values and principles above all else. We are not afraid of showing a certain amount of transparency and openness of sharing our inner self, irrespective of the consequences.

RESPONSIBLE

We take responsibility for who we are and what we do and say. And we do not shy away from consequences and are open to feedback. We understand that responsibility is the ability to respond. Taking responsibility through acting, reacting, and mindful choices. Not just making financial choices that are good for the company and its stakeholders, but also choosing what's right for people, society, and the world we all live in.

The luggage market was - and perhaps still is - a masculine market, revolving mainly around facts and figures. No luggage brand really delved into the perspective of female travellers. This motivated us. With passion, we dedicated ourselves to developing suitcases, bags, and travel accessories that genuinely enhance the way women travel – both in function and design. From 2015 onward, this became our reason for existing.

Profoundly Feminine
How does a woman prefer to travel? We took responsibility for adapting to her evolving needs and desires. We observed her craving for style, inspiration, memories, and the desire to feel good while also needing practical products. Through our renewed focus, we experienced tremendous growth as a brand. We became loved by women.

In 2020, when COVID struck, we were given a new impetus. This period gave us the chance to reconsider who we are, where we stand, and how we envision the future. Similar to 2015, this period became a check-in on our self-expression, revealing that we had outgrown ourselves. The image we had crafted no longer aligned with our identity. It was an image of success, but only based on external beauty.

Ready for the Next Step
Truth be told, we never truly revealed who we are – our ideas, opinions, and values. What inspires us, what brings us joy. But also, our concerns, disappointments, and insecurities. We kept them hidden. We only showed our outside. Not that this was necessarily wrong, but now, we are ready for the next step. After years of seduction, we aim to build a relationship with our audience – with women. To seek deeper connections based on shared values, beliefs, and interests. We crave connection and greater depth. Because - like all women - we are so much more than just a pretty picture.