We’re in business to empower women through travel
In a world where women’s voices and stories are increasingly being recognised, travel stands out as a unique path for personal growth, empowerment and inspiration. It can be a transformative experience, opening up new horizons and fostering independence and confidence. We inspire women to travel, to go beyond societal norms and discover their true selves.
Travel in general and visiting female host communities in particular has the power to improve these women's social and economic independence, providing opportunities for self-development and confidence building. We support female host communities in creating economic opportunities resulting in a stable income, independence and self-confidence. We’re in business to empower women through travel.
Our Vision
We realise that travel, particularly air travel, is sometimes scrutinised. Questions arise about whether travel conflicts with sustainability goals. And rightly so. As a brand that develops products to facilitate travel, we do not shy away from this responsibility.
Yet, we believe that sustainable travel is more than just making the right ecological considerations. Sustainable travel is about travelling in a way that’s sensitive to the climate while ensuring that the wellbeing of the places we visit gain long-term benefit from us travelling there. It’s a balancing act between maximising the positives of travel while reducing the negatives. It’s our responsibility to contribute to this.
OUR MISSION
We want to inspire women to travel, to go beyond societal norms and discover their true selves. We also want to support female host communities in creating economic opportunities resulting in a stable income, independence and self confidence. This reciprocity is what we jump out of bed for.
Our Values
FEMININE
We embrace our femininity. We are confident, ambitious, creative, and empathetic. We care about ourselves and the world around us. We enjoy interacting but depth is essential to us, as is openness and honesty. We are also incredibly ambitious, and when it comes to creative plans, sometimes quite impulsive. We rely on our intuition, live with passion but we know how to still manage our emotions.
INSPIRING
From time to time, we hear that we inspire others with our creativity and the choices we make. This touches us deeply. We inspire by showing that we are not afraid to be ourselves. We intrigue others with our authenticity, our courage, and our independence. Our curiosity and wanderlust. Our hunger for new insights and experiences. Or by our strong believe that we are more than just a pretty picture.
AUTHENTIC
For us this means saying what we mean, meaning what we say and sticking to our values and principles above all else. We are not afraid of showing a certain amount of transparency and openness of sharing our inner self, irrespective of the consequences.
RESPONSIBLE
We take responsibility for who we are and what we do and say. And we do not shy away from consequences and are open to feedback. We understand that responsibility is the ability to respond. Taking responsibility through acting, reacting, and mindful choices. Not just making financial choices that are good for the company and its stakeholders, but also choosing what's right for people, society, and the world we all live in.
OUR STORY
Born to Make a Difference
2010 – 2015
Our story started in 2008. The year we began developing suitcase covers, aiming to replace the abundance of plastic wrapping you - unfortunately - still see in airports. After an inspiring journey through the world of manufacturers, fabrics, zips, yarn and packaging, our products hit the market in 2010. Although our initial goal was to create a sustainable impact, we noticed that people wanted to be seen with our trendy suitcase covers.
Ready to Be Unique
In the following years, we seized every opportunity that came our way. Encouraged by the success of our suitcase covers, we enthusiastically started designing and producing suitcases. Although these also quickly became popular, we still could not fully enjoy the success. We felt something was missing. We followed every trend and embraced everyone's style except our own. It no longer felt like "us" – it was not authentic anymore. We were ready to differentiate ourselves.
A Renewed Focus on Women
2015 – 2020
The luggage market was - and perhaps still is - a masculine market, revolving mainly around facts and figures. No luggage brand really delved into the perspective of female travellers. This motivated us. With passion, we dedicated ourselves to developing suitcases, bags, and travel accessories that genuinely enhance the way women travel – both in function and design. From 2015 onward, this became our reason for existing.
Profoundly Feminine
How does a woman prefer to travel? We took responsibility for adapting to her evolving needs and desires. We observed her craving for style, inspiration, memories, and the desire to feel good while also needing practical products. Through our renewed focus, we experienced tremendous growth as a brand. We became loved by women.
A Check-in on Our Self-Expression
2020 – 2025
In 2020, when COVID struck, we were given a new impetus. This period gave us the chance to reconsider who we are, where we stand, and how we envision the future. Similar to 2015, this period became a check-in on our self-expression, revealing that we had outgrown ourselves. The image we had crafted no longer aligned with our identity. It was an image of success, but only based on external beauty.
Ready for the Next Step
Truth be told, we never truly revealed who we are – our ideas, opinions, and values. What inspires us, what brings us joy. But also, our concerns, disappointments, and insecurities. We kept them hidden. We only showed our outside. Not that this was necessarily wrong, but now, we are ready for the next step. After years of seduction, we aim to build a relationship with our audience – with women. To seek deeper connections based on shared values, beliefs, and interests. We crave connection and greater depth. Because - like all women - we are so much more than just a pretty picture.